Ny fivezivezena fanandramana avy any Moyen Orient dia 'The Real Deal'

Ireo firenena GCC dia tsy maintsy manambady ireo zavatra manintona farany indrindra miaraka amin'ny tolotra ara-kolontsaina manankarena mba hanamafisana ny tanjaky ny fizahantany, araka ny filazan'ireo mpisehatra tamin'ny seminera farany tao amin'ny Arabian Travel Market, mitondra ny lohateny hoe 'The Real Deal: Why selling local experiences matters'.

Moderated by Karen Osman, Managing Director of Travel Ink, the discussion involved Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing; Saif Saeed Ghobash, Director General, Abu Dhabi Tourism & Culture Authority; Andy Levey, Head of Marketing, La Perle by Dragone (experiential partner at ATM 2017); and Simon Mead, Manager-Operations, Arabian Adventures-Destination Management Company of the Emirates Group.

Kazim, who revealed Dubai welcomed 4.57 million visitors in Q1 2017, an 11% increase on the same period last year, said: “We have focused a lot on highlighting the key propositions that already existed in Dubai, that not many people were familiar with, things that residents and locals took for granted.

“While we were showcasing the new developments in Dubai, such as the theme parks, the shopping malls and the Burj Khalifa, which were great to position us globally, the older parts, the souks, the abras, the spice and textile markets, those experiences are quite unique and the more we started taking travellers to these areas, we realised that the depth of Dubai’s offerings become much more relevant.”

Amin'izao fotoana izao dia misy 12 UNESCO World Heritage Site ao amin'ny GCC, miaraka amin'ny UAE sy Arabia Saodita mitady lisitra vaovao. Misy tanàna kolontsaina natokana toy ny Katara Cultural Village (Qatar), Saadiyat Island Cultural District (Abu Dhabi) ary Sharjah Cultural Palace. Ary toerana ara-pivavahana toa ny Masjid-Al-Haram (Makkah) sy Sheikh Zayed Mosque (Abu Dhabi).

Nifanarahana fa zava-dehibe ihany koa ny revolisiona media sosialy amin'ny fivarotana traikefa eo an-toerana, miaraka amin'ny anjara asan'ny bilaogera sy ny influencers amin'izao fotoana izao amin'ny fisarihana ny mpandeha sy ny fanentanana toy ny #MyDubai sy ny fampiharana Visit Abu Dhabi nahazo loka, izay misy amin'ny fiteny 10 .

Andy Levey, Lehiben'ny Marketing, La Perle nataon'i Dragone dia nilaza hoe: “Manana finday na takelaka ny tsirairay; mpitory ny rehetra; Orinasa haino aman-jery daholo ny rehetra, na manana mpanaraka Facebook 500, mpankafy snapchat iray tapitrisa. Fomba mahomby sy mora hamoahana ny zava-mitranga tokoa.

“Ary satria mizara zavatra fotsiny ianao, dia tsy mangalatra amin'ny traikefa izany. Mahatonga ny olona haniry bebe kokoa izany. Mikasika ny zavatra tianao ampitaina amin’ny olona izay tena tsy azonao ampitaina amin’ny teny na amin’ny fehezanteny iray ary eo no tena maha-sarobidy azy ireny.”

Saif Saeed Ghobash, Director General, Abu Dhabi Tourism & Culture Authority said: “A very important part of our success is having that well educated, well rounded Emirati, who can converse in many languages, who is a good ambassador, who can tell you everything about the destination. The person sitting with you in that car or walking around with you is the person who makes or breaks your experience. That’s not technology, that’s simply investment in training.”

Simon Mead, Manager-Operations, Arabian Adventures-Destination Management Company of the Emirates Group, said: “We’ve got a lot more experiences to offer families. We’re finding that families will combine cultural experiences with regards to either going into the desert in the morning and seeing how Bedouins fly the falcons, or visit museums, and they will combine those cultural experiences with the wonderful and the modern that you can experience throughout the MENA region.”