The Hospitality Sales & Marketing Association International (HSMAI) will honor Travel Texas amin'ny Silver Adrian Award ho an'ny Hafanàm-po an-barotra excellence for the newly designed consumer website, its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition.
“The completely re-imagined website was launched alongside our new ‘Let’s Texas’ campaign, a friendly invitation for would-be travelers to explore the state. New dynamic visuals and editorial-style content offers an elevated customer experience with the goal of inspiring trips to Texas, "Hoy izy Travel Texas Tourism Director Brad Smyth. “Since launch, overall site visitation, average page views per session and visit duration are all up compared to FY18.”
Travel Texas worked with Simpleview, as subcontracted by Proof Advertising, to redesign the company’s website, TravelTexas.com, which debuted in February 2019. The website redesign resulted in a site that is user-friendly with a CMS and a content hierarchy that is cost-effective to expand, update and maintain in an effort to improve the user experience. The designers created a clean, modern interface with striking visuals. From the images to the video headers to the new content, all of the website content inspires the visitor to experience the real Texas.
“The Adrian Awards honor innovative travel marketing campaigns that lead the future of hospitality marketing, setting the standard for creativity and flawless execution,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI.
Winning entries will be viewable in the winners’ gallery on the Adrian Awards website. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.