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This was followed by the ATM China Tourism Forum, which highlighted the continuing importance of China as a major source market for many MENA destinations, and examined the imminent return of inbound tourism from China as destinations including Dubai near “COVID-19 safe” status due to the success of their domestic vaccination drives.

Meanwhile, delegates at the ATM Travel Forward theatre heard from world-class technology experts discussing industry-leading insights about the role of technology in the future of travel.

“Technology plays a critical role in facilitating the restart of global travel and tourism in the wake of the COVID-19 bounce back,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “The discussions taking place at ATM Travel Forward highlight the readiness of travel businesses to face the new realities of the industry and provides a valuable forum for identifying the new technologies and innovations essential to restore travel confidence.”

Throughout the four-day event, ATM 2021 will feature 67 conference sessions with over 145 local, regional and international speakers. On the Global Stage, attendees will also be able to attend the hotel industry summit, the ATM Saudi Arabia Tourism Summit: Transformation through tourism, an International Tourism & Investment Conference (ITIC), as well as an aviation panel, and a special session on lessons learned leading to recovery and on-going resilience in world travel.

ATM 2021, which was inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of Emirates Group and Chairman of Dubai World, continues on Monday 17 to Wednesday 19 May at the to the Dubai World Trade Centre (DWTC).

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