Vakio izahay | Henoy izahay | Jereo izahay | Join Zava-niseho mivantana | Vonoy ny doka | Live |

Tsindrio ny fiteninao raha handika ity lahatsoratra ity:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Nambara ny fironana momba ny dia an'arivony taonan'ny Kenya

0a1a1a1a-4
0a1a1a1a-4

The Kenyan domestic travel market is incessantly making a visible mark, contributing 59% of domestic spending according to Jumia Travel Kenya Hospitality Report 2017. A big percentage constituting the domestic travelers are the millennials. In its report “How Kenyan Millennials Travel”, Saffir – a travel destination marketing company – refers to this group as netizens who are less conservative, well educated, tech savvy and highly reliant on the mobile phone.

The millennials’ need for experiential travel goes beyond that of their Gen X counterparts, who are often inclined to more relaxed and conventional travel trends. Thus, the millennials are largely influencing the travel market, since travelling is not a luxury but a necessity to them. By 2025, Saffir estimates that the millennials will make up about 60% of the global workforce, consequently, becoming the next big drivers of the travel industry.
Most Kenyan Millennials are spontaneous travelers, represented by 29.6% of the report’s respondents; followed by 24.7% who seek adventures. Both factors are key influencers to related service providers’ marketing and advertising strategies, in a bid to lure as many of the youthful travelers as possible.

For instance, given their spontaneous nature, the millennials tend to travel often but spend less on budget. To meet them at their very point of need, we see an increase in promotional offers from travel agents, airlines, and hotels such as the ongoing Easter Competition by PrideInn Hotels, following the recognition of PrideInn Paradise Beach Hotel as the Best in Kenya 2017; at the Kenya Travel Awards held earlier this month. Creating such online competitions not only entices the millennials who are mostly on social sites, but also acts as a publicizing tactic by creating online buzz and guaranteeing increased positive reviews as well as future referrals.

As one would expect, the Saffir report also notes that 51.6% of millennials travel in groups, of which majority (66.7%) prefer a group of 4-10 people. This trend is rooted on the social nature of the millennials who enjoy group adventurous activities as compared to relaxed hotel stays.

The Kenyan traveler’s behavior is changing, and the millennials especially, have unique triggers that cause them to travel. Websites and social media searches, as well as online reviews are heavy influencers that cannot be underplayed. A third of Kenyan millennials book their travel online meaning a majority are still offline. It is for this reason that Cyrus Onyiego, the country manager of Jumia Travel Kenya noted the online travel agency aims at rolling out more offline agencies this year, to reach and “convert more travelers still wary or not conversant with the internet of things”.

These are among other trends like the preferred payment methods (48.8% – mobile), length of stay (75.2% – 1 to 3 nights), spending analysis (35.4% – accommodation), and preferred accommodation (26.4% – Bed and Breakfast). Of importance to note is that the Kenyan Millennials are mostly keen on the value of good service provided (67.1%), followed by favorable price at a distance second with 23.7%, according to the report by Saffir.